"Pandora House" E-Sports Team Branding
I created the logo and branding for the competitive E-Sports team "Pandora House".
My Role: I was responsible creating the style guide, designing the logo, and designing the team apparel.
Task: Create a branding identity for the E-Sport team "Pandora House", including a logo.
Summary
"Pandora House" is a competitive E-Sports team focusing on the fighting game genre. The team boasts some of the premier talent in California when it comes to fighting games such as "Street Fighter V". When the team was created in 2014, it was essential for them to have a brand identity in order to help promote not only the players themselves, but also the sponsors that they represented. I was given the task of helping the team create a logo and an identity.
Mood board
I created a mood board to help organize the emotions and ideas that best symbolizes the team and how they want to promote themselves.
Sketches
These are the initial design ideas for both a logo design and a T-shirt design that I sketched.
The Brand
Redesign
Here is the T-shirt design.
This is an early digitized design…
And here is the final design. The shirt is designed to mimic the look of a periodic element symbol to symbolize the important value of team chemistry. The number 5 was the number of players on the team. In the middle is the Pandora House eye, staring menacingly into the opponents' eyes.
The key ideas that I decided to work with in the design were…